The most efficient way to validate addresses is directly at the point of entry, integrating an address verification tool into your forms. This approach minimizes errors at the source and prevents incorrect data from flowing downstream.
Inaccurate address data costs businesses money in several ways, including undeliverable mail, missed opportunities, and the cost of fixing mistakes. By incorporating an address validation tool into your business, you can improve delivery predictability and reduce expensive errors that result in failed deliveries.
Many products in this category offer both autocomplete and validation capabilities. The former is handy for speeding up data entry, preventing misspellings and typos, and improving form completion percentages versus manually entering full addresses. The latter focuses on ensuring address components are correct and standardizes the data for mailing purposes, and also provides geocodes (adding geographic coordinates) to provide a level of confidence for an entered location.
Most address verification tools support US and international postal formats. If your organization processes a lot of global addresses, it is important to select a solution that can handle a wide variety of country-specific address formats. Some address validation tools also include additional functionality like checking whether an entered address is a business or residence.
Google’s address validation tool offers a free option but has some significant limitations. For example, its license terms only allow the use of its results for 30 days. Also, the tool only supports 27 countries. Robust address validation tools like Byteplant’s can check addresses in over 240 countries.
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