Whether you’re looking to ensure the accuracy of customer addresses, or simply eliminate bad data that causes wasted shipping costs, address validation and verification can save your business time and money. This article explores the key benefits of address verification tools to help you make an informed decision about the solution that’s right for your business.
Product Overview
The address verification tools available on the market range from simple online form validators to comprehensive APIs that capture, verify, parse, cleanse, standardize and format addresses in accordance with local or international parcel formatting standards. Many products also offer non-physical data management, including phone numbers, email addresses and other identifiers, often as part of a full suite of address verification tools.
Address verification services can correct address data at the point of entry in a checkout or registration form, providing a better user experience and increasing conversion rates. This helps businesses communicate more effectively with their customers, deliver to the right place first time and reduce costs of re-shipping, returned mail or missed deliveries.
In addition to helping with front-end operations, address verification solutions can be used in back-office applications for a wide range of processes such as running loyalty schemes or billing processes, shipping products and managing logistics and planning for engineering teams who rely on location data. Lastly, sharing economy businesses and ride share service providers leverage address verification tools to comply with know your customer (KYC) requirements and establish trust among their customers.
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